If you’re an inventor with a great idea, it can seem like all you really need is to smooth the edges and start manufacturing. Industrial design services may seem like a luxury or an unnecessary expense, but when you stop to consider that most new products aren’t successful, it’s clear that something else is needed. Here’s a few ways that you can use industrial design to improve your product and increase the chances that it will be both profitable and long-lasting.
Decide On Your Quality Standards
There’s a world of cheap goods out there. Customers are no longer impressed by an inexpensive product if it doesn’t perform well, and many are willing to pay more for a product that is designed well. Even if your invention works, investors may be disinclined to invest in a product whose prototype is unattractive or slapdash. If you care about providing quality to your customers and great returns to your investors, then it pays to invest in design that can help take your product from an idea to a sleek, engaging reality.
Add New Features
What if you’ve already got a product–is there any reason to stay in the industrial design loop? The answer lies in the modern consumer’s expectation, conditioned by the cycles of technology. Put simply, people are used to getting a new phone every couple of years, and many of them subconsciously expect everything else to be improving at about the same rate. Most products can be given new features with little headache, especially if those features are aesthetics-based, which can lead to new customers being engaged, even with an old product.
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